modesty meets fashion
Islamic dress is influenced by two scriptural sources, the Quran and hadith The Quran provides guiding principles believed to have come from Allah. while the body of the hadith describes a human role model through the traditions of the Islamic prophet Muhammad (SAW) The branch of the fashion industry influenced by Islamic principles is known as Islamic fashion
the hijab – the traditional Islamic headscarf covering the head and hair, but not the face
Halima Aden a Somali refugee is the first hijab model to walk for allure
When modest fashion landed on runways across the world , it seemed like a turning point in fashion. Brands were ready to embrace modest-dressing consumers.
For Muslim fashion influencers on social media, they believe finding premium brands that design modest clothing is a constant challenge. The independent designers like Daily Paper and Louella. “It’s definitely hard to shop as a Muslim person, think luxury houses are really lacking — yes, they are becoming more diverse and are trying to be more inclusive, but they’re still very Muslim limited.”
The modest fashion market is growing, providing ample opportunities for luxury brands — after all, there are more than 1.8 billion Muslims. It encompasses consumers who choose to dress modestly for religious and cultural reasons through to those who do so for stylistic choices.The largest markets for modest fashion include Iran, Turkey, and Saudi Arabia, with strong growth predicted for countries such as Indonesia.
This opens up new frontiers for luxury brands. “Kuala Lumpur, Malaysia, has been identified as a possible new hub for luxury items. Nigeria also has a high potential for luxury goods with its large Muslim population and abundance of high-net-worth individuals,” 
Few luxury brands market “hijab” or “head coverings” despite offering scarves long enough to cover the hair, ears, and neck. Across the UK and US, Louis Vuitton and Dolce & Gabbana are the only luxury sites to have stocked products labeled as “hijab”, “head coverings” or “headscarves” in the past three months, along with multi-brand retailers Liberty, Nordstrom, Selfridges, Farfetch, MatchesFashion, Mytheresa, Flannels, Nordstrom, Luisaviaroma, and Net-a-Porter. Although limited brands are providing these products, head covering options have increased by 47 percent year on year.
Levels of modest dressing can fluctuate from country to country. For example, in France, the wearing of the hijab has become a politically charged and divisive issue (the wearing in public places of the face-covering burqa is banned). A modest capsule without variation or nuance demonstrates a lack of understanding of Muslim consumers. “





ameen summa ameen
ReplyDeleteWell done amazing work
ReplyDeleteVery well written Ms Aqsa.
ReplyDeleteBe successful in life
Very well interpreted, I am sure it took a lot of time and research. Well done Aqsa
ReplyDeletethank you for your appreciation and time
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